Minimum Wage Wealth

Hits4Pay: Is It A Legitimate Source of Income?

In our series of survey sites, we analyze the pros and cons surrounding various websites that promise steady income. Many websites promise to offer easy money by working at home, but how do they operate? How do I really make money from them?

Introduction:

Hits 4 Pay is billed as a website to ‘Earn Extra Cash To View Advertiser Offers’. The websites advises users that by viewing various ads from sponsors, you can earn cash. In addition to this, they are also offering to give you $10.00 USD to start out. But how exactly does it work?

Overview:

As billed, the Hits 4 Pay system pays you $0.02 per ad you view. The requirement is that you click on an advertiser offer and keep the browser open for 60 seconds in which to view their materials. Once this is completed, you are immediately credited with the money.

Ads are determined by defining a group of ‘Interest Categories’ in which you sign up to. If you are purely interested in money, then it would be recommended that you select most, or all available interest groups. Hits 4 Pay states that you will be able to view between 1 and 10 ads per day ($0.02 to $0.20 per day). From my personal experience, you will view 2-3 ads per day with about 40% of all categories selected for interest.

Legitimacy:

As a professional business analyst, I have the opportunity to work with advertisers that serve billions of ads per month. A way that many websites earn money (even this one) is via displaying ads on websites.

Websites traditionally earn ad revenue in one of three ways:

1. Cost Per Metric (CPM) – Under this type, the advertiser pays based on the number of impressions delivered to a web page. Typically, the payout is per 1,000 ads viewed and is usually $0.30 to $1.00 eCPM (Estimated Cost Per Metric – in this case 1,000 ads).
2. Cost Per Click (CPC) – This type pays out only when the ad is clicked by the user. Rather than focus on the number of ads shown, it focuses entirely on the number of times the ad is clicked. Ratios are usually expressed in CTR or Click Through Rate. CPC rates can greatly vary from $0.04 cents per click to as high as $0.50 per click, depending on the type of ad shown.
3. Cost Per Acquisition (CPA) – Finally, some advertisers pay out based on the actual acquisition of  the user into the service. Similar to CPC, the user must first click the ad, then purchase, register, or complete whatever is being marketed. CPA rates are the highest of all 3, which can greatly vary from $0.20 CPA into hundreds of dollars for things such as filling out required information to receieve a credit card.

Hits 4 Pay uses the 2nd method – CPC – to generate revenue for their site, primarily. Instead of keep the earnings entirely for themselves, they share it with you, the person clicking the ad. Because of this split, it’s a viable way of building a website, as well as paying clients. The website also includes standard banner ads which they do not share with you, the client. We do not see any major qualms with this website.

How To Make Money With Hits 4 Pay:

Despite the legitimacy, and ‘free’ $10.00 for joining, there are a few major caveats to earning money. Many of these can be overcome by being shrewd concerning the website.

1. Users must build up $25.00 USD in their account before the funds are sent via PayPal. This requires you to view 750 ads to allow you to withdraw. At an average 5 ads per day, you would need to visit the site every day for 150 consecutive days. Certainly not an easy task for the average person. This is how Hits 4 Pay manages to give away a ‘free’ $10.00 to users: They know that very few people will actually view 750 ads.
2. Referrals are the key to the Hits 4 Pay system. They use a multi level marketing (aka Pyramid Scheme) to entice users to reccomend the service to friends. If you are to have any success with the system, you must sign people up. For every person you sign up, you earn $0.01 for every ad they view. It’s essentially free money.
3. Always sign up under a referrer. Again, the key is to make sure that someone is earning money for each viewed ad. Hits 4 Pay allows for 2 levels of referrals – which means that if you sign up someone, then they sign up someone, both you and the person you signed up will make money. This means that for every ad viewed, $0.04 is generated for the clients, as opposed to $0.02 per ad.
4. View multiple ads at once. Should you view each ad invidiually, wait 60 seconds to view another one, and continue on this manner, you will earn approximately $1.20 per hour. Such a payout is certainly not worth looking into. However, you can circumvent the system slightly to view ads quicker: As long as you click the ad, and keep it open in the browser, you’ll earn money. You will want to shift-click each ad, allowing you to open the ad in a new browser window. Once the ad is open in a new window, refresh the Hits 4 Pay website. Your next ad will be available for viewing while the timer is counting down for your other ad. Continue to do this until all ads are open in your browser windows. Such a system speeds the process up very quickly: You can increase your rate of viewing ads from $1.20 an hour to approximately $12.00 or higher per hour. Of course, you won’t be able to do this consecutively every hour as you won’t have hundreds of ads to view, but it does allow you to have more time in which to spend on other sites, making money.

In Conclusion:

Hits 4 Pay is a decent system in which to earn money. It is completely legitimate, despite the caveats surrounding the length of time needed to view enough ads to collect the minimum $25.00. If you have a few friends looking for easy part-time work and can ensure they sign up under you, it’s not too bad of a system.

Should you manage to have a dozen people underneath you, and they also referr a dozen people, you should certainly be able to generate quite a nice income from this site. Of course, building such a number of people into your referrals may be difficult.

Review Score: 6/10. Decent way to earn money if you can find people to subscribe underneath you. Otherwise, it will be very difficult to generate a good income.

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